ABOUT PUROEKO

The story of PuroEko didn't start in a laboratory, but in the heart of a family. Our founder, Jessica de la Fuente, grew up watching the beauty industry accept itching and irritation as a "necessary evil."

After the personal challenge of caring for her mother's health—a survivor of Toxic Oil Syndrome—it transformed into a mission: to create an alternative where botanical purity and salon efficacy were inseparable.

Six Years of Silent Innovation

We don't believe in quick fixes. For six years, between Spain and the United States, Jessica distilled her experience as an elite stylist to perfect formulas that respect the scalp without sacrificing results.

From the first shampoo to our revolutionary gel color system (coming soon), every product has been validated in the salon by real clients who were looking for the same thing you are: extraordinary hair in complete harmony with their skin.

PUROEKO combines:

  • Aloe base in shampoos

  • Mild glycoside surfactants

  • Smart acid system (phytic + lactic + citric)

  • Functional ingredients like Sodium PCA, proteins, argan, niacinamide, and ferments

We don't do "fast" cosmetics. We make formulas that work.

What sets us apart:

Gentle cleansing without extreme dryness
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Improved manageability from the first use
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pH adjustment that enhances shine and reduces perceived frizz
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High percentage of naturally derived ingredients (94–99%)
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Focus on routine, not product saturation

OUR VISION

We want your hair care routine to be:

Smarter

More balanced

More aware

Simpler