Repair Kit
For damaged hair
Bain Restor Shampoo + Restor Conditioner + Hair Oil Serum
Free shipping included
$75.00$90.85
Shop the kit
Natural Hair Health Experts
For years, we saw how salon chemicals caused harm. PUROEKO was created so you don't have to choose between effectiveness and safety.
The Natural Way to Healthy Hair
Sulfate-free, vegan and cruelty-free hair care, made in Europe.
+2500 Happy Clients
Free Shipping from $60
Cruelty Free
Also on Amazon+2500 Happy Clients
Free Shipping from $60
Cruelty Free
Also on Amazon
Complete routines
Shop our kits & save
Three products, one routine — bundled at a better price, with free shipping in the US.
Hydra Kit
For dry hair
Bain Hydra Shampoo + Hydra Conditioner + Silky Mask
Free shipping included
$75.00$90.85
Shop the kit
Curl Kit
For curls
Bain Hydra Shampoo + Leave-In Conditioner + High Definition Gel
Free shipping included
$69.95$85.85
Shop the kit
Why PUROEKO
Benefits you can feel
Healthy, beautiful hair — whatever your hair type.
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Deep hydration, no heaviness
Hyaluronic acid, panthenol and an aloe base hydrate dry hair without weighing it down.
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Frizz control in humidity
Argan, macadamia and squalane oils help smooth frizz and add shine, even in Florida weather.
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Gentle, sulfate-free cleansing
Plant-derived Coco-Glucoside cleans without that dry, stripped, squeaky feeling.
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Up to 99% natural origin
Transparent formulas with up to 99.17% ingredients of natural origin.
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Vegan & cruelty-free
No animal-derived ingredients and never tested on animals.
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Made for humid climates
Created by a Miami-based team that knows exactly what humidity does to your hair.
Results vary by hair type. Images are illustrative and were created with AI.
We did it because what was there wasn't enough.
Years in the salon seeing how traditional chemicals damaged our clients' hair and scalp led us to one conclusion: we could do better.
Six years of formulas. Until we had something we would give to our own family.
Learn about our story-
Vegan
No animal-derived ingredients in any of our formulas.
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Cruelty Free
We never test on animals, at any stage of our process.
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Natural Product
Up to 99% naturally-derived ingredients, with no unnecessary fillers.
FIND WHAT YOUR HAIR NEEDS
Luminous Shine
Scalp Serenity
Deep Resilience
Anti-Frizz Elegance
OUR PRODUCTS
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PUROEKO Leave-In Conditioner – For Curly Hair
Regular price $31.95 USDRegular price -
PUROEKO Bain Hydra – Sulfate-Free Hydrating Shampoo
Regular price $24.95 USDRegular price -
PUROEKO Bain Restor – Repairing Shampoo for Damaged Hair
Regular price $24.95 USDRegular price -
PUROEKO Restor Conditioner – For Fine Hair
Regular price $29.95 USDRegular price -
PUROEKO Hydra Conditioner – Hydrating Conditioner
Regular price $29.95 USDRegular price -
PUROEKO Builder Mask – Nourishing Repair Mask
Regular price $35.95 USDRegular price -
PUROEKO Bain Purifying – Clarifying Shampoo for Hard Water
Regular price $24.95 USDRegular price
Real customers
Real results, real hair
Hear it from Florida women who made the switch.
Florida humidity usually turns my hair into a giant poof the second I step outside. I’ve been using 2 drops of this serum on damp hair before blow-drying, and it actually stays sleek all day without feeling greasy. A total game changer for Miami summers.
Chloe M., 28
Miami, FL
Switched to this combo after ruining my curl pattern with sulfates. My hair feels so soft now and clean without that weird dry, squeaky stripped feeling. Plus, it smells insanely good—like a high-end spa.
Jessica T., 31
Tampa, FL
Finding a gel that holds curls in 90% humidity without making them crunchy is literally impossible, but this one nailed it. My 3B curls look bouncy, defined, and super soft. Will definitely be reordering.
Amanda R., 26
Orlando, FL
I bleach my hair pretty often so my ends are always screaming for help. Left the Silky Mask on for about 15 mins while shaving in the shower and my hair was so smooth I didn’t even need to use my leave-in afterwards. 10/10.
Lauren B., 34
Fort Lauderdale, FL
I use a lot of styling gels and dry shampoo during the week, so I needed something to clear the buildup. This shampoo completely resets my scalp without drying out my ends. I use it once a week and my hair feels so weightless.
Taylor K., 29
Jacksonville, FL
Real customer experiences. Results may vary by hair type.
What's inside matters
PUROEKO vs. conventional shampoo
Clean formulas, no compromises. Here's how we compare.
PUROEKO
Conventional
Sulfates
Sulfate-free formulas with gentle Coco-Glucoside
Often SLS/SLES, which can strip natural oils
Silicones
Plant oils & proteins for slip and shine (argan, macadamia, squalane)
Often silicones that coat the hair and build up
Origin
Up to 99% ingredients of natural origin
Often mostly synthetic ingredients
Parabens
Paraben-free
Common preservatives in many formulas
Vegan & cruelty-free
Vegan and never tested on animals
Not always guaranteed
Formula base
Aloe vera base for real hydration
Water as the main ingredient
Comparison against typical conventional drugstore shampoos; formulas vary by brand.
What's inside matters.
Do you own a salon or sell beauty products?
Join our distributor network and bring PUROEKO to your customers. Premium products, real formulas, no fillers — what they're already looking for.
- Access to exclusive catalog and distributor prices
- Direct support from the PUROEKO team
- Ready-to-use communication materials
- Loyalty program with accumulative benefits
FAQ
Frequently asked questions
Everything you want to know before you buy.
Are PUROEKO products sulfate-free?
Yes. Our cleansing formulas use gentle, plant-derived surfactants such as Coco-Glucoside instead of harsh sulfates, so hair feels clean without the dry, stripped feeling. Our products are also paraben-free, vegan and cruelty-free.
Are they safe for color-treated or chemically treated hair?
Yes. Our formulas are designed to be gentle and compatible with color-treated or chemically treated hair, helping maintain hydration and shine.
What can I use for frizz in Florida humidity?
Our Hair Oil Serum is a lightweight, non-greasy argan oil serum designed to tame frizz and add shine. For curls, the High Definition Gel adds strong definition with frizz control. Want the full routine? Try our Curl Kit or Repair Kit.
What's the best shampoo for hard water and product buildup?
Bain Purifying Clarifying Shampoo is designed to reset hair affected by minerals and product buildup without drying out your ends. Many customers use it periodically, whenever hair feels heavy or coated.
Can I use PUROEKO on curly hair?
Absolutely. Our Leave-In Conditioner is made for curly and dry hair, and the High Definition Gel defines curls with a strong hold and frizz control. Both are included in our Curl Kit.
How often should I use them?
It depends on your hair type. In most cases we recommend using shampoo and conditioner 2 to 4 times per week to keep hair clean and balanced without drying it out.
Do the products help hair grow?
Our formulas improve resistance to breakage, making hair look longer and healthier, but they are not medical hair-growth treatments.
Are they suitable for sensitive scalps?
We use gentle surfactants, but our formulas contain botanical fragrances. If you have extreme sensitivity, we recommend checking the ingredient list first.
Do you ship to Florida and the rest of the US?
Yes! We are a Miami-based brand and ship across Florida and the entire US. Shipping is free on orders over $60 (otherwise a flat $9.90), and orders are processed in 1–3 business days.
What if a product doesn't work for my hair?
We want you to love your results. If a product isn't right for your hair, email us at info@puroeko.com within 30 days of delivery and we'll make it right with a replacement or refund.
Is PUROEKO also on Amazon?
Yes, you can find us on our Amazon store. Shop here for free shipping over $60 and our kits.
Still have questions? Email us at info@puroeko.com